April 14, 2004

A9 knows what's good for you

beta-a9-logo.gifAmazon has pulled the wraps off of their new search service, A9. It's built on top of Google, but is enhanced in a variety of ways. John Battelle has written a good article about it.

But what is interesting about it to me is that it apparently has "Safe Search" turned on . . . with no obvious way to turn it off. It doesn't use your Google preferences. Signing in doesn't provide an obvious way of setting your level of safety. Is lowest-common-denominator search the wave of the future?

(Via Boing Boing.)

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